{"product_id":"kevin-murphy-rough-rider-texture-paste-canada","title":"Kevin Murphy Rough.Rider Paste – Strong Hold Texture Paste – Matte Finish – Canada","description":"\u003ch1 data-end=\"160\" data-start=\"118\"\u003eKevin Murphy Rough Rider Texture Paste\u003c\/h1\u003e\n\u003cp data-end=\"209\" data-start=\"162\"\u003eStrong Hold. Matte Finish. Effortless Edge.\u003c\/p\u003e\n\u003cp data-end=\"545\" data-start=\"211\"\u003eTake control of your style with Kevin Murphy Rough Rider Texture Paste — a moldable styling clay that delivers a seriously strong hold and a gritty, matte texture. Perfect for sharp, edgy looks or sleek, polished styles that need staying power, this paste gives your hair definition, strength, and attitude without weighing it down.\u003c\/p\u003e\n\u003chr data-end=\"550\" data-start=\"547\"\u003e\n\u003cp data-end=\"578\" data-start=\"552\"\u003e\u003cstrong data-end=\"576\" data-start=\"554\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"829\" data-start=\"579\"\u003e\n\u003cli data-end=\"628\" data-start=\"579\"\u003e\n\u003cp data-end=\"628\" data-start=\"581\"\u003eStrong, long-lasting hold for all-day control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"674\" data-start=\"629\"\u003e\n\u003cp data-end=\"674\" data-start=\"631\"\u003eMatte finish with a gritty, textured feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"720\" data-start=\"675\"\u003e\n\u003cp data-end=\"720\" data-start=\"677\"\u003eStrengthens and seals rough or split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"792\" data-start=\"721\"\u003e\n\u003cp data-end=\"792\" data-start=\"723\"\u003eInfused with antioxidants and essential extracts for healthier hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"829\" data-start=\"793\"\u003e\n\u003cp data-end=\"829\" data-start=\"795\"\u003eSulphate, paraben \u0026amp; cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"834\" data-start=\"831\"\u003e\n\u003cp data-end=\"1079\" data-start=\"836\"\u003e\u003cstrong data-end=\"853\" data-start=\"839\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-end=\"856\" data-start=\"853\"\u003e\u003c\/p\u003e\n\u003cp data-end=\"1079\" data-start=\"836\"\u003eWarm a small amount between palms, then work through damp or dry hair to shape, mold, and define.\u003cbr data-end=\"956\" data-start=\"953\"\u003e\u003cstrong data-end=\"972\" data-start=\"956\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1079\" data-start=\"836\"\u003e\u003cstrong data-end=\"972\" data-start=\"956\"\u003eStylist Tip:\u003c\/strong\u003e For a stronger, sharper look, apply to dry hair. For a more relaxed, lived-in style, apply to damp hair.\u003c\/p\u003e\n\u003chr data-end=\"1084\" data-start=\"1081\"\u003e\n\u003cp data-end=\"1110\" data-start=\"1086\"\u003e\u003cstrong data-end=\"1108\" data-start=\"1092\"\u003eWho It’s For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1365\" data-start=\"1111\"\u003e\n\u003cli data-end=\"1166\" data-start=\"1111\"\u003e\n\u003cp data-end=\"1166\" data-start=\"1113\"\u003eHair Types: All hair types, short to medium lengths\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1239\" data-start=\"1167\"\u003e\n\u003cp data-end=\"1239\" data-start=\"1169\"\u003ePerfect For: Those who want a matte, textured finish with extra hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1365\" data-start=\"1240\"\u003e\n\u003cp data-end=\"1365\" data-start=\"1242\"\u003eLifestyle: Great for busy professionals, edgy trendsetters, or anyone who needs their style to last from morning to night\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1370\" data-start=\"1367\"\u003e\n\u003cp data-end=\"1570\" data-start=\"1372\"\u003e\u003cstrong data-end=\"1394\" data-start=\"1375\"\u003eLifestyle Angle\u003c\/strong\u003e\u003cbr data-end=\"1397\" data-start=\"1394\"\u003e\u003c\/p\u003e\n\u003cp data-end=\"1570\" data-start=\"1372\"\u003eIdeal for city life, nights out, or any high-energy setting — Rough Rider keeps your style locked in with zero shine, so you look sharp, confident, and effortless all day.\u003c\/p\u003e\n\u003chr data-end=\"1575\" data-start=\"1572\"\u003e\n\u003cp data-end=\"1602\" data-start=\"1577\"\u003e\u003cstrong data-end=\"1600\" data-start=\"1580\"\u003ePerfect Pairings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1830\" data-start=\"1603\"\u003e\n\u003cli data-end=\"1672\" data-start=\"1603\"\u003e\n\u003cp data-end=\"1672\" data-start=\"1605\"\u003e\u003cstrong data-end=\"1633\" data-start=\"1605\"\u003eKevin Murphy Night.Rider\u003c\/strong\u003e – for maximum matte hold and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1754\" data-start=\"1673\"\u003e\n\u003cp data-end=\"1754\" data-start=\"1675\"\u003e\u003cstrong data-end=\"1710\" data-start=\"1675\"\u003eKevin Murphy Session.Spray Flex\u003c\/strong\u003e – to finish with flexible, touchable hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1830\" data-start=\"1755\"\u003e\n\u003cp data-end=\"1830\" data-start=\"1757\"\u003e\u003cstrong data-end=\"1780\" data-start=\"1757\"\u003eKevin Murphy Washes\u003c\/strong\u003e – to keep buildup-free hair after heavy styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1835\" data-start=\"1832\"\u003e\n\u003cp data-end=\"1975\" data-start=\"1837\"\u003e\u003cstrong data-end=\"1856\" data-start=\"1840\"\u003eClosing Line\u003c\/strong\u003e\u003cbr data-end=\"1859\" data-start=\"1856\"\u003eGet bold, defined, all-day texture with Kevin Murphy Rough Rider Texture Paste. Available now at Hair Care Canada.\u003c\/p\u003e","brand":"Kevin-Murphy","offers":[{"title":"100GRAM","offer_id":32179606093920,"sku":"KM3434","price":42.14,"currency_code":"CAD","in_stock":true},{"title":"30GR","offer_id":39957384855648,"sku":"KMRR30","price":17.38,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/3885\/5008\/files\/kevin-murphy-rough-rider-texture-paste-canada-styling_5ae0814e-1b35-4c72-83d8-dbb7fae579a3.webp?v=1776277835","url":"https:\/\/www.haircarecanada.ca\/products\/kevin-murphy-rough-rider-texture-paste-canada","provider":"Hair Care Canada","version":"1.0","type":"link"}